I have been in the Education Industry for more than 20 years, providing academic and enrichment programmes to schools and institutions for more than 10,000 students. I strongly believe that children’s education should be more than the mindless pursuit of grades and doing well in exams. Character Education should be considered as essential to education as reading, writing and arithmetic. Sadly, in Singapore and many other education systems in our part of the world (East), there are too much focus on Grades and little or no emphasis on essential attitudinal skills-sets and Character Strengths like grit, Self- control, having the purpose, confidence, habits, and other SEL skills-sets .. all of which can be taught and skills acquired, leading to greater academic performance and better lifeskills that leads to better health, relationships and better life. I embark on continual research and development to improve our craft to teach Character Education Programme that inculcates values, habits, competencies and skills in children, particularly social emotional learning (SEL). These are important skills needed to recognize and manage emotions, develop care and concern for others, make responsible decision, establish positive relationships and handle challenging situations effectively. There is a high social impact cause as we work to help the underachieving students; providing them the prerequisite skills for success (attitudinal and study skills). Our programme has shown to be also helpful to the underprivileged community to level up and break the poverty cycle.